Social media activities are one of the components of inbound marketing, and social networks are places where people meet and interact. In certain product sectors, having a figure dedicated to these activities, who helps to communicate better and reach a well-defined audience with the aim of increasing conversions, is certainly useful and profitable. We believe, however, that this is not an activity that everyone can do, both in terms of attitude and time. For this reason, if there is a specific need, we recommend a consultant who can carry out an analysis of the audience, define an editorial plan, create content periodically and create engagement.