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  • April 7, 2022
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In order to answer this question, let us use the metaphor of a marathon, in which everyone can participate. Registering for the race is equivalent to ‘submitting’, i.e. asking a search engine (Google, Bing, etc.) to index you in its SERP (Search Engine Results Page). Positioning, on the other hand, is linked to the position you reach while you are competing, with the distinct difference that there is no end in sight, but a continuum. Each search engine has metrics with which it evaluates a website, its content, incoming links, etc. .. and therefore on certain keywords it can place us above or below a direct competitor, on the first page rather than the second, in first rather than eighth position, etc. . A targeted SEO activity allows you to improve the positioning of your website with respect to one or more keywords, but it is not a “one-off” activity; to be able to give the best results it is necessary to constantly monitor the results of the website, “intervening” if there are changes. Make an empirical check and verify where you are positioned with respect to a keyword; if you do not find your website within the first two pages of the search engine SERP and you believe that the keyword you are looking for is an important keyword for your business and to “move” your turnover, CONTACT US.